How does a Real Estate broker differ
from any other blue-collared survivor of the concrete metropolitan forest?
Simple. We, Real Estate brokers are “three dimensional” individuals. Yep…you
heard it right the first time. We are the 3D pawns of the sales and marketing world
simply because we tread on three equally challenging, chaotic grounds:
1. Physical 2. Airwaves 3. Cyberspace.
I know it’s weird and to some, far fetched. Allow me to expound:
Physical
Our day begins and ends with sales
calls, appointments, client calls and even late to very late meetings, just so we
may be able to make our pitch, handle our transactions and finally seal the
deal and meet our sales quotas for the week, for the month, and/or for the
year! In this ground, our weapon of choice: a simple yet dependable tablet, laptop,
netbook or, for the neophytes, a trusty planner. Countless kilometers, gallons
of fuel, liters of sweat and a mouthful of effective and battle-tested pitches
and rebuttals, are our arsenal. And this
is just for starters!
Our dealings take us to a point of
messing up our meal schedules, our sleeping habits, and worse, even our love
life! Sales, for us, is a way of living. It’s something that we chose to deal
with, we chose to earn with and we chose to rule our life with.
Real estate in particular, with its ins
and outs, requires and even pushes us to be obsessive-compulsive in every
aspect of our business. And with the pressure that is involved with this
physically demanding job, we need to be well-versed with not just the rules of
the trade, but also the way our environment moves with our dealings.
Airwaves
Dealing with a multi-faceted and
diverse environment spanning the four corners of Uncle Sam’s land, we need an
ally to serve as one of our vehicles for us to reach the nook and crannies of
our area, as well as the target customers without compromising our ever
valuable TIME. Print, air and broadcast media is our bridge to every curves and
corners that lies beyond our line of sight.
Being a broker allows us to have
transactions outside our area of responsibilities and this stretches from the
East Coast to the West, from the North to South. The tri-media (i.e. TV, radio
and print) plays a vital role in the distribution of information where a
pamphlet or brochure can’t reach. Effective setting up of ads and teasers to
the tripod of media communications assures us of an efficient stretch of our
marketing coverage.
Cyberspace
Even if we are at the peak of our
career, even with all the lifelines that we got, the pressures of hectic schedules
and overlapping tasks certainly drains us down. At this point, the cyber-highway
is one effective and efficient avenue to maximize our dealings. Software and Applications
that were designed to assist us are now readily available. And yet still, when
the tasks get frenzied, there are Virtual Assistants
to assist and alleviate our load. These capable and hyperactive individuals can
do tasks as simple as filing and encoding information to our system, clearing
our email inbox, schedule appointments for us, remind us of our personal dates to the doctor
and dentist, and even run by again our future important events e.g., recitals, PTA meetings, that in our haste we fail to remember!
Our
lot in life
Indeed, our being three dimensional is
draining and time-consuming, just as all sales and marketing job. But this is
our lot in life; it’s not a lot, but it’s a life! And we do have a lot of means
to get through our day without collapsing along Wall Street with eyes wide
open. This is what we do and this is where we thrive. Thanks to the avenues
that allow us to survive: the Tri-media, the web and the Virtual Assistants…our
bomb of a job ain’t a bummer after all. Need I say more?
