Behind the Three Dimensional Real Estate Brokers

How does a Real Estate broker differ from any other blue-collared survivor of the concrete metropolitan forest? Simple. We, Real Estate brokers are “three dimensional” individuals. Yep…you heard it right the first time. We are the 3D pawns of the sales and marketing world simply because we tread on three equally challenging, chaotic grounds:  

        1. Physical               2. Airwaves             3. Cyberspace.

I know it’s weird and to some, far fetched. Allow me to expound:

Physical

Our day begins and ends with sales calls, appointments, client calls and even late to very late meetings, just so we may be able to make our pitch, handle our transactions and finally seal the deal and meet our sales quotas for the week, for the month, and/or for the year! In this ground, our weapon of choice: a simple yet dependable tablet, laptop, netbook or, for the neophytes, a trusty planner. Countless kilometers, gallons of fuel, liters of sweat and a mouthful of effective and battle-tested pitches and rebuttals, are our arsenal.  And this is just for starters!

Our dealings take us to a point of messing up our meal schedules, our sleeping habits, and worse, even our love life! Sales, for us, is a way of living. It’s something that we chose to deal with, we chose to earn with and we chose to rule our life with.

Real estate in particular, with its ins and outs, requires and even pushes us to be obsessive-compulsive in every aspect of our business. And with the pressure that is involved with this physically demanding job, we need to be well-versed with not just the rules of the trade, but also the way our environment moves with our dealings.

Airwaves

Dealing with a multi-faceted and diverse environment spanning the four corners of Uncle Sam’s land, we need an ally to serve as one of our vehicles for us to reach the nook and crannies of our area, as well as the target customers without compromising our ever valuable TIME. Print, air and broadcast media is our bridge to every curves and corners that lies beyond our line of sight.

Being a broker allows us to have transactions outside our area of responsibilities and this stretches from the East Coast to the West, from the North to South. The tri-media (i.e. TV, radio and print) plays a vital role in the distribution of information where a pamphlet or brochure can’t reach. Effective setting up of ads and teasers to the tripod of media communications assures us of an efficient stretch of our marketing coverage.

Cyberspace

Even if we are at the peak of our career, even with all the lifelines that we got, the pressures of hectic schedules and overlapping tasks certainly drains us down. At this point, the cyber-highway is one effective and efficient avenue to maximize our dealings. Software and Applications that were designed to assist us are now readily available. And yet still, when the tasks get frenzied, there are Virtual Assistants to assist and alleviate our load. These capable and hyperactive individuals can do tasks as simple as filing and encoding information to our system, clearing our email inbox, schedule appointments for us,  remind us of our personal dates to the doctor and dentist, and even run by again our future important events e.g., recitals, PTA meetings, that in our haste we fail to remember!

Our lot in life

Indeed, our being three dimensional is draining and time-consuming, just as all sales and marketing job. But this is our lot in life; it’s not a lot, but it’s a life! And we do have a lot of means to get through our day without collapsing along Wall Street with eyes wide open. This is what we do and this is where we thrive. Thanks to the avenues that allow us to survive: the Tri-media, the web and the Virtual Assistants…our bomb of a job ain’t a bummer after all. Need I say more?