A case for becoming a perpetual student of real estate
There is no doubt that real estate professionals continue to be
needed in order to assist buyers and sellers with negotiating the best
possible outcome for their home sale or purchase — it’s convincing them
of this fact that’s the hard part.
One thing I have experienced in my 20+ years in real estate is that
there are two types of agents — specialists and generalists. What sets
those agents having niches or specialities apart from their
non-specialized colleagues is that they have specific knowledge that
other agents don’t have.
These agents who specialize in a target markets such as luxury, farms
and ranches, waterfront, condominiums, specific developments, and of
course my personal favorite, the senior demographic, have a distinct
advantage over those who have only generalized real estate knowledge.
Why? Because they have insider information and knowledge that
consumers need and can’t easily find online. Experts offer something
that average agents cannot.
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